Tuesday, March 24, 2009

Buckle Stores Advertising Session - Michael Allen Photography

Here are just a few commercial advertising photographs that I shot this month for "Buckle". For this session we were going for a natural lighting for an edgy fashion look, keeping a bold color palette within Buckles targeted demographics. Sessions like these are a lot of fun, but also a lot of hard work. We had over 10 models, 2 hairstylists, 2 makeup artists, 3 fashion designers, and our team. Part of the concept of the shoot was to work in a live store, creating strong public excitement of shooting on location in one of Buckles highly successful stores. The gear used was pretty simple as far as lighting. I got to put my new Canon 5d Mark II to the test and used a variety of lenses from a 15mm fisheye, a 24-105mm IS lens, and a 70-200mm IS lens - in RAW mode at 21 megapixel. Shooting on this camera reminds me of the days when I shot all transparencies for the magazines. The digital capability of this camera is fantastic. I used several reflectors, blended natural light with ambient sunlight, and worked in ISO ranges from 640 to 6200. I also used some flash depending on the spots I choose on the location, bouncing flash into the reflectors to create a full wash effect. We had the ad agency team on location who helped us stay on task and kept the team working at full steam. I've done lots of sessions like these over the years, and working with great models who know what to do takes the session over the top! Hopefully sometime next year some of these will end up in their ad campaigns, I'll keep you posted when they go to press.

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